Rosser Reeves, David Ogilvy and Why I’m Reading their Book

Have just invested in a copy of the classic The Art of Writing Advertising by a range of ad men who were true masters of their careers in the mid 2oth century: Bill Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and Rosser Reeves. Now, I know that things have moved on a fair bit sinceContinue reading “Rosser Reeves, David Ogilvy and Why I’m Reading their Book”