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One of the things I love about my job is that you get to be creative about the way you write about and present your client’s news and promotions. Whether that’s through a press launch, release or writing an article for a blog or, indeed, how you present them online, it’s all about being a little bit different.
An area I love doing is social media marketing and I spend a lot of time thinking up themes and pulling together posts for my clients.
Below is an example of a post I put up last week for a cleaning company I do work for. I noticed that a lot of images put up on social media are beautifully shot photographs of dream lives. And there’s nothing wrong with that, in fact, I love those images. Ditto for the use of rose gold in all the ways it’s used, but how was I going to make my clients’ posts stand out?
The solution was to use primary colours and less sophisticated graphics. I wanted something eye catching but simple in design. So, I put together this one along with another (see below).
Later on in the week, I put up another post and, yes, it is along the lines of the ‘have your best life’ image, but I think it’s good to mix things up.
I carried on with the simplicity theme (which I like because it looks really clean) with a campaign on a blog I run called The Canny Lass. Did a week of these short messages to encourage people to be greener. They are fun, but with a serious message.
So, how’s your week been? I’m busy busy as always – I never get time to just sit, but that’s fine because I enjoy being busy. This week, I joined the local Chamber of Commerce and am looking forward to going to my first meeting.
And soon, I’ve got a training session on using video on social media soon. Normally I’d hire someone to do this for me, but I thought it would be good if I learned all about it. You never know, this could be an added feather to my cap. Gawd help all of us!
Anyway, I will finish this post now with a quote from the wise and inimitable comedienne Joan Rivers…
“In life, the only thing you can expect is the unexpected; the only surprise is a day that has none.”Joan Rivers
Thank you for reading this blog.
Hi, how’s things? I’ve been a busy bee working on some great social media posts and memes for my clients. However, I can’t share those yet as they haven’t been posted yet (they are going up this week). So, I’m going to share a few I did for my other business – as an author.
People are always telling me they want to write, but when I speak to them it usually turns out that they don’t read. You cannot be a writer without being a reader first. It just doesn’t make sense. How can you expect to be able to write well if you don’t read everything and anything? Reading is my way of improving of continually improving on my writing, it sparks new ideas and is a great way of relaxing.
Actually, writing is 100% hard work. I write every single day. If I’m not writing, I am planning the next bit of my book or the next campaign for a client.
Every writer’s dream… a best seller. I’ve been lucky, I’ve won a national award for my writing for children. I hope to do as well with my books for adults.
Books are wonderful. Not only do you improve on your writing, but you learn new stuff, you go to new places and you hear fantastic stories.
Why am I showing you these? Well, I think it’s important that all businesses have some sort of social media presence. And keep it updated. There’s no point setting up a Facebook page or Twitter, putting up one post and then forgetting all about it. You really should be posting something every day. In my author business, I don’t have the time to post a blog every single day, but what I can do is put up an image like those above. So, I take an hour or two once a week and I create these images so that I have something up every day. And it’s paid off as I’ve managed to greatly increase the number of followers I have on all four of my social media platforms.
If you want more information on social media marketing, why not drop me an email: firstname.lastname@example.org
I look forward to hearing from you.
I’m one of those annoying people who hate being bored at work so actively go out to find more work. A big part of it is that I hate being bored and watching the clock drag around til home time. But there’s also a part of me that loves to play with stuff and that’s what I’ve been doing this week: I’ve completed tasks, found myself a little bored and began to play with programmes in my laptop and online.
In a previous job, I was lucky enough to be trained on InDesign and Photoshop, so I’ve been doing a bit of work with the latter putting together some web-post headings and social media posts for clients. I’ve also been on Canva (I love Canva, not being a graphic designer, Canva gives me access to some great designs free – it’s brilliant).
Here’s a couple coming up now:
Deafblind Scotland’s Santa Dash Facebook blog post which I put together on Canva. It was pretty straightforward to do and provides a bit of humour in a post that’s easy to read and understand. BTW do sign up if you fancy doing something for charity, they are a great charity to support.
Here’s a generic social media post for a cleaning company I work for. I just wanted to encapsulate the feelings of the nights drawing in, cold air, damp and cosy evenings indoors with a cuppa. The image is a stock pic and I did this one on Canva too.
And this one I put together on Photoshop for another blog I do called The Canny Lass as a web post image. Haven’t used it yet, but I will do shortly. Again, it’s all about the changing of the season, about the warm colours of autumn with the message to use less. The Canny Lass is about being more environmentally aware whilst still saving money. It’s only just started, but I’ve got lots of ideas. This is my hobby blog as I do this one for my PR and Social Media Marketing business and danelsonauthor.com for my writing.
The next couple of months are a dream for someone working in PR – for the visuals more than anything else. First we’ve got autumn and Halloween, then Guy Fawkes, St Andrew’s Day and then Christmas. So there will be lots of seasonal (and colourful) images being used over the coming weeks in my blogs and my clients’ social media posts. I love this time of year simply for that! I’m not one for being laid back in my colour schemes – yes, the current trend for minimalist is lovely, but I love colour and I try to include that in everything I do (unless my client doesn’t want it, of course!). The other thing I love about this time of year is there’s lots of things I can talk about in blog posts and social media posts regarding dealing with the wintry weather, staying warm and cosy, sharing recipes, looking after the house and care, all sorts. Can’t wait to start.
Okay, I am two minutes over my allotted time to write this blog post. I’m trying out a new scheme whereby I have set times to do different tasks. So far, it’s not worked out that well. Some things took longer than others, some less. Sigh. One can but try.