Quotes and Why it’s Worth Learning How to Create Videos

Hi everyone. How are you today? Still reeling from the pandemic and what’s been happening in the US (I really hope there is no further violence there)?

I’ve had a busy week creating social media posts and actually found the time to do some social media for me as an author (see images used in this post). The quote above by the fantastic Jim Henson is one of my favourites. I find it really inspiring.

MIH

There are people out there who believe if they just wait, good things will happen and if they don’t, it’s the fault of someone else. I am not that type of person, I’m more a MIH (Make it Happen) type of person. Life will not give you anything if you just sit back and wait for it to happen. You have to do it for yourself.

That’s why I set up my own social media/PR business. I’ve always wanted to work for myself so I made it happen. I’m keeping it small so that I can manage it without getting stressed or over-working (life is way too short to be always glued to my laptop) and, equally as important, give my clients a great service.

I love it

I love thinking up new ways to promote their businesses and one of those ways is creating small videos. I don’t have a lot of spare cash, so I use a free app – Win Moviemaker – to create short videos promoting my clients’ services. It looks great, is more eye catching that just an image and I get to flex my creative muscles doing it.

So, how did I do it? I learned how to create videos via a free Business Gateway training session (Business Gateway are really impressive by the way). We were taught how to create a short video on our mobile phones and I’ve taken what I learned and used it for the business. I can create videos out of stills or video footage shot by the client. I clean up the video, put wording over the top and a music layer.

Simple

It’s really simple to do once you know how and I’d recommend you learn how to do it. More and more people are putting up videos to promote their business, especially on sites such as Tik Tok, so it’s really worth learning how to do it. There are also studies showing that videos lead to more customer engagement which is exactly what every business needs and wants. So get on to Business Gateway and book your training or go online and find out how to do it. You’ll not regret it.

Right, I am going to finish up now and say bye for now. I have a whole pile of social media posts to create for a client for tonight and need to get on. Speak soon.

Dawn

A sneak peek into some of the things I’ve been doing recently

So, this is me back after several weeks away. What can I say? The pre-Christmas period is extremely busy for me and things were dropped. Unfortunately, my blogs went on to the back burner until now. But I’m back now and I intend to be online more.

Although I’ve not been blogging, I have been working hard putting out social media posts for my clients. For one, a cleaning company, I’ve had to drop promoting their business for now (they are not an essential service), so I’m doing a campaign promoting how to keep fit and healthy during the winter lockdown, save money and energy. Here are a few of my favourite posts from that:

The idea was to encourage viewers to be as fit and healthy physically, mentally and financially as you can. Obviously these images came with more information about how you go about it. This campaign is continuing into next week.

For my author business, I’ve produce a few author quotes images that I’ll be setting up tonight to start running tomorrow. Want a wee sneak peek? Here you go:

It’s only when I started uploading these images that I realise I have a bit of a thing for images of the sky! Must be my country upbringing! 😉 Images are from Canva.

Anyway, it’s nice to be back and I hope you’ll join me again soon. Like I said in a previous post, as much as I’d love to do it, I don’t have the time to properly research and write up articles about social media marketing. However, I do read articles about it and I do produce images for use on social media, so I will continue sharing these here.

Speak soon,

Dawn xxx

Keeping busy

So, this week I’ve been busy building the business and I’m very glad to say I welcomed a new client. And I’m very pleased. Fingers crossed she likes what I do.

It’s very much been ‘same old same old’ this week. Like everyone else, I’ve just been working from home and doing the best I can. Apart from work, I’m still scriptwriting and writing a novel. It keeps me busy and out of trouble! 😆

So, this week, I thought I’d share some of the social media posts I have done for my author business. Hope you like them.

I like to use inspirational quotes on my author social media because they are often cheerful and positive.

Speak soon,

Dawn x

Some advice, some videos, some images

So, how’s your week been? I’ve been very busy as usual. I’ve taken on a new client, which is great. Really enjoying the variety in my social media work. It’s pretty varied now and I love that. Plus it’s keeping me really busy.

But not so busy that I haven’t been scouring some sites to get you some useful social media information if you’re doing your own social media marketing . Here’s my pick of this week:

Advice on “killer SEO techniques”

Four changes in marketing from 2020 and beyond

Social media firms face fine as part of crackdown on harmful content

How to make a Facebook Avatar

And here’s a wee roundup of what I’ve been doing lately for my clients. I’ve been playing about making small videos…I’m no Spielberg, but I think they’ve turned out well. I produce each video on WIN Movie Maker, in case you’re interested. It’s easy to use.

And some other posts too…

Right, I must be off. Got a whole load of other things to do before I put my feet up today. See ya.

Dawn

#socialmedia #socialmediamarketing #contentmarketing #contentcreation #video

Here’s some of the things I’ve been working on lately

Writing a blog about social media isn’t easy when you really don’t have the time to fully research all the articles you should be putting up. So, I’ve decided to – rather than worry about what I’m going to write about each week – share the types of things I’ve been working on.

I’m very pleased to say that my social media business is starting to take off again and I am very busy with it, which is great. In fact, although it’s tiring, I’m buzzing with all the work that’s come in recently.

So, what have I been doing? Well, I’ve been working on getting some more household tips pulled together for a cleaning company I work for. It’s a successful business, but there’s only so much I can say about the services they provide without repeating myself again and again. So, I intersperse posts about their services with cleaning tips that should be useful to the followers the company has on FB. And what’s been my most successful post recently? Well, it’s all about how to remove car oil, see below.

Here’s another popular post…

For another company, it’s all about showing off the amazing gates they produce, so I made them some films. Can I just say, I am not a film student, camera person or anything like that, I pull together these small films using WIN Movie Maker which is easy and fun to use. I didn’t take the films by the way.

And I’ve also been doing some work around drug and alcohol rehabilitation. When I worked for the NHS, part of my role was promoting our addictions services, so this is one are I already had experience in promoting which is great.

So there you are. I’m a busy girl these days what with my social media business, writing a script AND writing a novel for a series with other authors. No wonder I go to bed tired!! 🙂

Dawn

How to overcome writer’s block

“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.”  Mark Twain

I have been writing various blogs for a number of years and generally I can come up with something interesting to say every week. But Covid-19 hit our shores in March this week (thankfully neither I, my family and friends have had it, fingers crossed that continues) and I stopped. It was a mixture of that early lockdown feeling of helplessness and fear and then merged into ‘I’ve been doing very little of interest so have very little of interest to say’.

I joined Medium about a month ago and started off well coming up with great articles to put up. And then I stopped there too. I could not think of a single thing to write that would be of interest to anyone reading Medium. Which is outrageous for me for I have an opinion on everything. For the first time in years, I experienced writers’ block for something I should have had no problem doing.

My background is journalism and PR. I began my career as a cub reporter on a local newspaper at the tender age of 18 in 1989. Since then, I moved into PR and worked for many years, happily concocting stories for a range of publications.

So, what’s happened now? I’ve been thinking about it this morning and I think it’s a form of stage fright. After 30 years of writing articles on everything from murder to a new hospital building, I’ve allowed the doubts to flood my mind and stop my creativity.  WTF?

And do you know what’s got me started again? I sat down this morning and did a bit of free writing and mind mapping and suddenly – boom – I’m back in business again. That means I produced some articles for Medium and I’m back writing this blog again. And some other projects I’m involved in. Which is great. Go me!

Now there are people who will argue writers’ block does not exist, but I’m very much in the camp of those who say it does. I have experienced it many times before. It’s literally blankness of the mind over a certain project. When I’ve had it, I cannot think of a single thing to write on any subject. It’s happened with writing both fiction and non-fiction.

“If you get stuck, get away from your desk. Take a walk, take a bath, go to sleep, make a pie, draw, listen to ­music, meditate, exercise; whatever you do, don’t just stick there scowling at the problem.” Hilary Mantel

How do I normally get over it? Usually, I just write any old thing until I get back into my writing rhythm. However, recently I’ve been working on a lot of different projects and I think being more than a little tired has taken its toll. So, I sought the advice of the great and the good on the internet and came up with the free writing and mind mapping.

Hmmm? I wondered, maybe I could share some nuggets of how to combat writers’ block. So, here we go folks, a top ten of tips for getting over writers’ block:

  1. Just write anything – usually this works for me. The aim of doing this exercise is to just write. It doesn’t matter how good or poor the prose, just get something, anything, down. It’s actually a form of free writing.
  2. Take a break – go for a walk, read a book, clean out your wardrobe. Do something where you are not thinking about writing and before long an idea will pop into your head that will have you scribbling again.
  3. Tell your inner critic to ‘shut the f*** up’ – by telling yourself your ideas are no good, your writing style is awful and you can’t write, you are murdering your creation before it’s even taken breath. Write the damn thing and then edit. If it’s still crap, ditch it. However, you are more than likely to find that there are nuggets of greatness in there, what Virignia Woolf called ‘diamonds in the dirt’ (I’m paraphrasing because I saw the quote earlier and then couldn’t find it again).
  4. Start a writing routine, do it every day. That way you will improve and by forcing yourself to write you should, hopefully, not come up against writers’ block. Okay, so I write every day and I did come up against writers’ block, but this is you we’re talking about.
  5. Write your first draft without editing it. Set it aside and then go back hours, days, weeks later and edit it. Do not edit as you go along. You will never get it finished.
  6. Plan your writing. Even short stories, poems and short articles need an element of planning in them. Sit down with a notebook and pen and write out everything you want to say. Put it in the correct order then write it up. This works very well for me for novel writing. I need to know what I’m writing next and why I’m writing it in order to get the next chapter down.
  7. Can’t get an opening line right? Just leave it and go back to it. This is your first draft so it doesn’t need to be perfect.
  8. Write somewhere different. Get out of the house, go to your local café or library and write there. A change of perspective is always good.
  9. Is your writing still not working? Take a holiday from it. That could be a day or a week or a couple of weeks, and then go back to it with a fresh outlook.
  10. Write for yourself and no one else. If the genre isn’t working for you, swap it for one that does, that you love. Don’t just write it because you think other people with love it. Write what YOU want to write, not others.

“[Only jolter-headed], conceited idiots … suppose that volumes are to be tossed off like pancakes, and that any writing can be done without the utmost application, the greatest patience, and the steadiest energy of which the writer is capable.” Charles Dickens

Confession time

Okay, so I’ve really been trying to keep up with my blogs, but my businesses (I have three small ones) have started to take off again and I’m finding it difficult to find the time and effort. So, bear with me, I will get back into writing a social media blog soon. Promise. I’ll squeeze it in somehow! 😂

In the meantime, here’s some of my latest posts… Dawn xxx

This week in Social Media-land

So, I’ve been experimenting with advertising in various places for my social media business and I already have a winner with regards the number of queries I’ve been getting. It’ll probably surprise you to learn that the biggest number of potential clients I have contacting me have come through an ad on Gumtree. Yes, it shocked me too. I would never have thought about advertising on Gumtree, but a friend of mine runs her business via ads on Gumtree and is very successful doing it. So, I thought I’d give it a try. It cost me £8.99 for an ad I put together myself and it’s working. Who would have thought it?

Anyway, how’s things with you? How is your business going? I’ve been upping my personal social media presence recently both for this business and for my author business. I’ve been building my followers and things are looking good.

So, some things I’ve been concentrating on this week are quotes from author. As an author myself, I love to read quotations from other authors and I particularly like them if they are used with a fantastic image. This morning, I was working on some for my own author social media platforms. Here are a couple of my favourites:

As a Facebook post.
The Pinterest version.
Facebook version.
Pinterest version.

I like to do these in several different sizes so I can use them in different social media platforms. As you can see, I always do a Pinterest version as this is a great way of raising awareness of my brand. I don’t do a hard sell on Pinterest, but the more I post the more people get to know me – particularly as an author.

Right, I will finish up here and bid you adieu. I have now switched hats from social media to writing. I am currently working on a tv series script, so I’ll blog again soon.

Dawnxxx