Hello and how are you all today? Hope all is well in your life and you’re enjoying this gloriously sunny day (well it is in Scotland).
Today I’m going to look at some interesting articles online about social media – things that have caught my eye.
Okay, so let’s start with this story in Metro which states that Tinder users will soon be able to get a background check on potential love matches. This is a great idea especially for women. And especially in the light of the past week’s stories about the murder of Sarah Everard and the campaign to raise awareness of violence against women. As a woman and a mother of a teen daughter, anything that protects her, me and other women from a potential abuser is great. Of course, the same goes for men. I think this is only to be welcomed.
On Social Media Today, there’s a story about Instagram adding new tools to protect youngsters when online. Something that all parents will welcome.
New Newsletter Platform
And Facebook have announced plans for a new newsletter platform to help creators pull in more revenue. A spokesperson from Facebook said: “As writers, experts and journalists publish more of their work independently, we’re working to better support those efforts and make it easier for those content creators to build businesses online. In the coming months in the U.S., we’ll introduce a new platform to empower independent writers, helping them reach new audiences and grow their businesses.”
Finally, i is running an exclusive story stating campaigners are warning that new social media laws will give US tech giants the power to regulate free speech in the UK.
Hi, how’s it going? Hope you’ve had a busy and prosperous week. As I write this I’ve already had a busy week – and it’s only Tuesday. Today alone I wrote 28 social media posts for two clients – that’s 14 each. It’s time consuming and draining, but I enjoy doing it.
So, how has your week of social media been doing? Has anyone come across any great campaigns they want to share? If so get in touch.
This week, for one client who is not back doing what they do best, I’ve been continuing with frugal tips around the home. My client is a cleaning company (but they are way more than just that), but as I can’t promote their business because they are not allowed to currently work in people’s houses, I’ve been trying to give their clients some great advice. This includes how to be more frugal around the home and how to fix things using items you’d never think of using (such as a clean tennis ball to remove shoe marks from your tiled floor). I’ve actually had some great feedback on this tactic, people seem to like the tips.
For my other clients, who have been able to keep their businesses going, it’s been business as usual.
Right, I’m going to finish up here. I have a tonne of work still to do before dinner time. Til next time.
I cannot believe it’s nearly Easter (Happy Easter when it comes). This year has flown in. We’re a quarter of the way through 2021 already – can you believe it?
Anyway, how’s things been with you? I’m still trundling along. I can tell you, life is busy and hopefully will get busier as workplaces start to open up again and I can sign up more clients. Fingers crossed.
Right, so this week, I’ve been looking through interesting Social Media stories. Here’s some that I’ve found:
So, what have I been doing social media-wise over the last couple of weeks? Just more of the same at the moment: promoting clients’ services and trying to offer some useful information to readers. I’ve also been upping my own social media presence for my author business, using inspirational quotes. I thought I’d share some of those this week. I’ve opted for some eye-catching images to go along with each quote.
Thanks for joining me this week. Speak to you very soon.
I’ve been reading the odd article on social media and I’m pleased to see on Social Media Today that Pinterest continues its success. Its user numbers continue to rise and they now have 459 million users worldwide.
This is a platform my late husband could never get his head around. He just couldn’t see the attraction. However, I love Pinterest. I see it as my online scrapbook of dreams and hopes and fantasies. I have a board full of beautiful images of clothes of different eras. I have a board for book covers I love. I have a board for castles. If I’m looking to decorate the house, I set up boards for the various rooms and seek out images of kitchens and bedrooms and bathrooms I like for inspiration.
For work, I use Pinterest to promote my books and myself as an author and social media creative. I scan it for ideas for posts and pins for clients. It’s an inspiration for me.
And for others, Pinterest gives them access to images of holiday destinations or cars they dream of buying or homes they want to buy.
It’s a useful resource for seeing an image or video you like somewhere else and saving it to Pinterest for future viewing.
For businesses, Pinterest is a superb platform for promoting what they do, for showcasing new items. You can also pay for promoted Pins and videos. Google and Pinterest are very compatible so Pinterest is much more searchable than Instagram. Here’s a brief article I wrote last year about some training I took to improve my knowledge of Pinterest. If you want to read the article on Social Media Today it’s here.
Right, that’s me for just now. I am away to put on my other hat as screenwriter. Til next time.
Have just invested in a copy of the classic The Art of Writing Advertising by a range of ad men who were true masters of their careers in the mid 2oth century: Bill Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and Rosser Reeves. Now, I know that things have moved on a fair bit since their golden age (think 1950s-1970s, maybe a little later) but I do think they still have wisdom to impart.
Although we are now in the digital age, the bones of advertising still haven’t changed: you have a product you want to sell, you know (because you’ve done your homework) there are people out there who want to buy that product, advertising is how you get their attention about said product. So, what were their ideas about writing advertising copy and what can I learn from them today?
Just to make you aware, my background isn’t advertising or marketing. It’s journalism and PR. I am a wordsmith, but am fascinated by the world of advertising and marketing. Particularly, what is it about one campaign or advert that makes everyone want to buy the product? Is it the product itself? Is it the lifestyle is proffers to offer? Or something else?
Anyway, I am always up for learning something new and I hope that’s what this book will provide. I’ll let you know how I get on. If anything, it’ll be interesting to read.
So how’s your week been? Hopefully, it’s been fine. I won’t say good because we’re all in lockdown here in the UK and it’s getting to everyone. The best we can hope for is to have a non-dull and productive day! And I have been having many of those. I’ve been beavering away on my social media business and my author one. It’s busy, but it’s fulfilling.
Right, I’m going to love you and leave you. Hopefully the book will arrive within the next couple of days and I can start reading it.
Hi everyone. How are you today? Still reeling from the pandemic and what’s been happening in the US (I really hope there is no further violence there)?
I’ve had a busy week creating social media posts and actually found the time to do some social media for me as an author (see images used in this post). The quote above by the fantastic Jim Henson is one of my favourites. I find it really inspiring.
There are people out there who believe if they just wait, good things will happen and if they don’t, it’s the fault of someone else. I am not that type of person, I’m more a MIH (Make it Happen) type of person. Life will not give you anything if you just sit back and wait for it to happen. You have to do it for yourself.
That’s why I set up my own social media/PR business. I’ve always wanted to work for myself so I made it happen. I’m keeping it small so that I can manage it without getting stressed or over-working (life is way too short to be always glued to my laptop) and, equally as important, give my clients a great service.
I love it
I love thinking up new ways to promote their businesses and one of those ways is creating small videos. I don’t have a lot of spare cash, so I use a free app – Win Moviemaker – to create short videos promoting my clients’ services. It looks great, is more eye catching that just an image and I get to flex my creative muscles doing it.
So, how did I do it? I learned how to create videos via a free Business Gateway training session (Business Gateway are really impressive by the way). We were taught how to create a short video on our mobile phones and I’ve taken what I learned and used it for the business. I can create videos out of stills or video footage shot by the client. I clean up the video, put wording over the top and a music layer.
It’s really simple to do once you know how and I’d recommend you learn how to do it. More and more people are putting up videos to promote their business, especially on sites such as Tik Tok, so it’s really worth learning how to do it. There are also studies showing that videos lead to more customer engagement which is exactly what every business needs and wants. So get on to Business Gateway and book your training or go online and find out how to do it. You’ll not regret it.
Right, I am going to finish up now and say bye for now. I have a whole pile of social media posts to create for a client for tonight and need to get on. Speak soon.
So, this is me back after several weeks away. What can I say? The pre-Christmas period is extremely busy for me and things were dropped. Unfortunately, my blogs went on to the back burner until now. But I’m back now and I intend to be online more.
Although I’ve not been blogging, I have been working hard putting out social media posts for my clients. For one, a cleaning company, I’ve had to drop promoting their business for now (they are not an essential service), so I’m doing a campaign promoting how to keep fit and healthy during the winter lockdown, save money and energy. Here are a few of my favourite posts from that:
The idea was to encourage viewers to be as fit and healthy physically, mentally and financially as you can. Obviously these images came with more information about how you go about it. This campaign is continuing into next week.
For my author business, I’ve produce a few author quotes images that I’ll be setting up tonight to start running tomorrow. Want a wee sneak peek? Here you go:
It’s only when I started uploading these images that I realise I have a bit of a thing for images of the sky! Must be my country upbringing! 😉 Images are from Canva.
Anyway, it’s nice to be back and I hope you’ll join me again soon. Like I said in a previous post, as much as I’d love to do it, I don’t have the time to properly research and write up articles about social media marketing. However, I do read articles about it and I do produce images for use on social media, so I will continue sharing these here.