Keeping busy

So, this week I’ve been busy building the business and I’m very glad to say I welcomed a new client. And I’m very pleased. Fingers crossed she likes what I do.

It’s very much been ‘same old same old’ this week. Like everyone else, I’ve just been working from home and doing the best I can. Apart from work, I’m still scriptwriting and writing a novel. It keeps me busy and out of trouble! 😆

So, this week, I thought I’d share some of the social media posts I have done for my author business. Hope you like them.

I like to use inspirational quotes on my author social media because they are often cheerful and positive.

Speak soon,

Dawn x

Some advice, some videos, some images

So, how’s your week been? I’ve been very busy as usual. I’ve taken on a new client, which is great. Really enjoying the variety in my social media work. It’s pretty varied now and I love that. Plus it’s keeping me really busy.

But not so busy that I haven’t been scouring some sites to get you some useful social media information if you’re doing your own social media marketing . Here’s my pick of this week:

Advice on “killer SEO techniques”

Four changes in marketing from 2020 and beyond

Social media firms face fine as part of crackdown on harmful content

How to make a Facebook Avatar

And here’s a wee roundup of what I’ve been doing lately for my clients. I’ve been playing about making small videos…I’m no Spielberg, but I think they’ve turned out well. I produce each video on WIN Movie Maker, in case you’re interested. It’s easy to use.

And some other posts too…

Right, I must be off. Got a whole load of other things to do before I put my feet up today. See ya.

Dawn

#socialmedia #socialmediamarketing #contentmarketing #contentcreation #video

Here’s some of the things I’ve been working on lately

Writing a blog about social media isn’t easy when you really don’t have the time to fully research all the articles you should be putting up. So, I’ve decided to – rather than worry about what I’m going to write about each week – share the types of things I’ve been working on.

I’m very pleased to say that my social media business is starting to take off again and I am very busy with it, which is great. In fact, although it’s tiring, I’m buzzing with all the work that’s come in recently.

So, what have I been doing? Well, I’ve been working on getting some more household tips pulled together for a cleaning company I work for. It’s a successful business, but there’s only so much I can say about the services they provide without repeating myself again and again. So, I intersperse posts about their services with cleaning tips that should be useful to the followers the company has on FB. And what’s been my most successful post recently? Well, it’s all about how to remove car oil, see below.

Here’s another popular post…

For another company, it’s all about showing off the amazing gates they produce, so I made them some films. Can I just say, I am not a film student, camera person or anything like that, I pull together these small films using WIN Movie Maker which is easy and fun to use. I didn’t take the films by the way.

And I’ve also been doing some work around drug and alcohol rehabilitation. When I worked for the NHS, part of my role was promoting our addictions services, so this is one are I already had experience in promoting which is great.

So there you are. I’m a busy girl these days what with my social media business, writing a script AND writing a novel for a series with other authors. No wonder I go to bed tired!! 🙂

Dawn

How to overcome writer’s block

“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.”  Mark Twain

I have been writing various blogs for a number of years and generally I can come up with something interesting to say every week. But Covid-19 hit our shores in March this week (thankfully neither I, my family and friends have had it, fingers crossed that continues) and I stopped. It was a mixture of that early lockdown feeling of helplessness and fear and then merged into ‘I’ve been doing very little of interest so have very little of interest to say’.

I joined Medium about a month ago and started off well coming up with great articles to put up. And then I stopped there too. I could not think of a single thing to write that would be of interest to anyone reading Medium. Which is outrageous for me for I have an opinion on everything. For the first time in years, I experienced writers’ block for something I should have had no problem doing.

My background is journalism and PR. I began my career as a cub reporter on a local newspaper at the tender age of 18 in 1989. Since then, I moved into PR and worked for many years, happily concocting stories for a range of publications.

So, what’s happened now? I’ve been thinking about it this morning and I think it’s a form of stage fright. After 30 years of writing articles on everything from murder to a new hospital building, I’ve allowed the doubts to flood my mind and stop my creativity.  WTF?

And do you know what’s got me started again? I sat down this morning and did a bit of free writing and mind mapping and suddenly – boom – I’m back in business again. That means I produced some articles for Medium and I’m back writing this blog again. And some other projects I’m involved in. Which is great. Go me!

Now there are people who will argue writers’ block does not exist, but I’m very much in the camp of those who say it does. I have experienced it many times before. It’s literally blankness of the mind over a certain project. When I’ve had it, I cannot think of a single thing to write on any subject. It’s happened with writing both fiction and non-fiction.

“If you get stuck, get away from your desk. Take a walk, take a bath, go to sleep, make a pie, draw, listen to ­music, meditate, exercise; whatever you do, don’t just stick there scowling at the problem.” Hilary Mantel

How do I normally get over it? Usually, I just write any old thing until I get back into my writing rhythm. However, recently I’ve been working on a lot of different projects and I think being more than a little tired has taken its toll. So, I sought the advice of the great and the good on the internet and came up with the free writing and mind mapping.

Hmmm? I wondered, maybe I could share some nuggets of how to combat writers’ block. So, here we go folks, a top ten of tips for getting over writers’ block:

  1. Just write anything – usually this works for me. The aim of doing this exercise is to just write. It doesn’t matter how good or poor the prose, just get something, anything, down. It’s actually a form of free writing.
  2. Take a break – go for a walk, read a book, clean out your wardrobe. Do something where you are not thinking about writing and before long an idea will pop into your head that will have you scribbling again.
  3. Tell your inner critic to ‘shut the f*** up’ – by telling yourself your ideas are no good, your writing style is awful and you can’t write, you are murdering your creation before it’s even taken breath. Write the damn thing and then edit. If it’s still crap, ditch it. However, you are more than likely to find that there are nuggets of greatness in there, what Virignia Woolf called ‘diamonds in the dirt’ (I’m paraphrasing because I saw the quote earlier and then couldn’t find it again).
  4. Start a writing routine, do it every day. That way you will improve and by forcing yourself to write you should, hopefully, not come up against writers’ block. Okay, so I write every day and I did come up against writers’ block, but this is you we’re talking about.
  5. Write your first draft without editing it. Set it aside and then go back hours, days, weeks later and edit it. Do not edit as you go along. You will never get it finished.
  6. Plan your writing. Even short stories, poems and short articles need an element of planning in them. Sit down with a notebook and pen and write out everything you want to say. Put it in the correct order then write it up. This works very well for me for novel writing. I need to know what I’m writing next and why I’m writing it in order to get the next chapter down.
  7. Can’t get an opening line right? Just leave it and go back to it. This is your first draft so it doesn’t need to be perfect.
  8. Write somewhere different. Get out of the house, go to your local café or library and write there. A change of perspective is always good.
  9. Is your writing still not working? Take a holiday from it. That could be a day or a week or a couple of weeks, and then go back to it with a fresh outlook.
  10. Write for yourself and no one else. If the genre isn’t working for you, swap it for one that does, that you love. Don’t just write it because you think other people with love it. Write what YOU want to write, not others.

“[Only jolter-headed], conceited idiots … suppose that volumes are to be tossed off like pancakes, and that any writing can be done without the utmost application, the greatest patience, and the steadiest energy of which the writer is capable.” Charles Dickens

Confession time

Okay, so I’ve really been trying to keep up with my blogs, but my businesses (I have three small ones) have started to take off again and I’m finding it difficult to find the time and effort. So, bear with me, I will get back into writing a social media blog soon. Promise. I’ll squeeze it in somehow! 😂

In the meantime, here’s some of my latest posts… Dawn xxx

This week in Social Media-land

So, I’ve been experimenting with advertising in various places for my social media business and I already have a winner with regards the number of queries I’ve been getting. It’ll probably surprise you to learn that the biggest number of potential clients I have contacting me have come through an ad on Gumtree. Yes, it shocked me too. I would never have thought about advertising on Gumtree, but a friend of mine runs her business via ads on Gumtree and is very successful doing it. So, I thought I’d give it a try. It cost me £8.99 for an ad I put together myself and it’s working. Who would have thought it?

Anyway, how’s things with you? How is your business going? I’ve been upping my personal social media presence recently both for this business and for my author business. I’ve been building my followers and things are looking good.

So, some things I’ve been concentrating on this week are quotes from author. As an author myself, I love to read quotations from other authors and I particularly like them if they are used with a fantastic image. This morning, I was working on some for my own author social media platforms. Here are a couple of my favourites:

As a Facebook post.
The Pinterest version.
Facebook version.
Pinterest version.

I like to do these in several different sizes so I can use them in different social media platforms. As you can see, I always do a Pinterest version as this is a great way of raising awareness of my brand. I don’t do a hard sell on Pinterest, but the more I post the more people get to know me – particularly as an author.

Right, I will finish up here and bid you adieu. I have now switched hats from social media to writing. I am currently working on a tv series script, so I’ll blog again soon.

Dawnxxx

Some tips on gardening

This week I’ve been doing some social media on gardening, so if you’re interested, here’s a few posts…

This was the first in a small campaign to give my client’s followers a few simple gardening tips.

My client does domestic and business cleaning and property management. Although gardening is a small part of what they do, I wanted to break up all the posts on cleaning with something a bit different.

I chose images that were bright and eye catching.

And some simple tips that won’t break the bank, are too time consuming or are difficult to do.

Dawnx

Getting back on my feet

Well, things are slowly returning to normal in Scotland and it feels good. So, I have promised myself I’ll get back into writing up this blog. To be fair, I haven’t been sitting on my backside watching telly all day during this lockdown, I have been working on three big projects. Plus I had a degree course module to finish, so it’s been pretty full-on the last few weeks.

Unfortunately, this lockdown has affected a number of my clients and I’m really hoping they all get back up on their feet as quickly as possible. Got everything crossed for them. It’s been a tough time for them and many others.

My business has taken a bit of a tanking as well thanks to the Corona Virus outbreak. However, I’m staying positive and getting back into promoting all the things I can do. I’ve started advertising again and am hoping I’ll start picking up some new clients. Watch this space! 😉

Right, I’m going to finish up here with another Social Media image. These ones I’ve been using on my author social media platforms. I really like positive and inspirational quotes which is why I use them often in my social media. They can really lift your mood. Here comes the last one:

Why It’s Important to Keep Your Business’ Social Media Profile Going Just Now

Learn from yesterday, live for today and have hope for tomorrow.

The Corona Virus is having an unprecedented affect on all our lives. And many small businesses are suffering due to the lockdown, some irreparably. This is just a quick blog post on why you, as a business owner, should still be keeping your business’ social media going.

You may think it’s a waste of time continuing to post on Facebook or Instagram while your business is closed.

But you should think about continuing to do just that.

And here’s why:

  1. It’s a great way to keep your business in the minds of your customers.
  2.  You can share information about what’s happening with your business. For instance,  if you are able to offer part of your business or some sort of service, people want to know. Also, a friend of mine runs a café, but can’t open. So, she’s baking and delivering cakes for key workers. A local Italian restaurant is doing pizza delivery.
  3.  You can offer advice online to anyone who asks. The whole point of social media for businesses is to build a relationship with your customers. If they have a problem and you can help, but are closed, it is helpful to them to be able to discuss their issue with you online. Okay, it’s not in person or even private (unless it’s a private message), but maybe you could offer them a solution, even if it’s temporary.
  4.  Maybe you could offer customers online classes like some of our local fitness business people have. They’ve been doing yoga, Zumba, Pilates and other classes online either for free or charging a nominal fee and keeping their businesses afloat. Others, such as dance teachers and music teachers are doing the same. Are you a beautician? Could you offer makeup lessons? Anything that will provide value to your customers and keep you in their minds whilst your business is closed. Maybe you are a plumber. One of the most watched people on Instagram is that of an English plumber who loves to bend the perfect bend in copper pipes. But that’s not all he does, he also offers tutorials and advice on carrying out small plumbing jobs. Do you run a photography business? Show your best ‘in lockdown’ photos and ask your followers to show theirs.
  5.  Perhaps all you have to offer are some words of wisdom. People like quotations. If you run out of something to say on your social media, search the internet for inspirational quotes and put that up. Again, it’s all about keeping your profile up.
  6.  Are you a food business that is not deemed essential? Well, maybe you could do a charity cookbook with donations of recipes from your customers. That will get a conversation growing on your chosen social media platform and get people talking. Or you could just offer up a few recipes of your own to share. Or show us how to make and knead a proper loaf of bread.
  7. Are you a well established business, why not share your history or show how you produce what you produce? You don’t need to go into specifics such as recipes, but a general overview would be interesting.
  8. Consider doing a video: either of yourself talking to camera or of images put together in a video editing programme such as Movie Maker.

alice

Look, what I’m saying is there are lots of ways you can keep your online profile up. What you need to think about is:

What’s my core business?

Which part of it can I share with the public? What would be of interest to them?

How can I make it interesting? What images can I use?

What do I want to say to customers?

mirror2

Okay, I’m going to love you and leave you right now. All through this are some posts I’ve been using recently plus a wee advert of my own. It’s promoting a novel I’ve just released under my other business, D  A Nelson, Author. I’m not an expert at doing videos, but I had brilliant fun doing this. It was done on Win Movie Maker and was really easy to do. Go on, have a go. You’ve got nothing to lose.

Dawn xx