Why I did Pinterest and Instagram Training with Business Gateway

Well, I put my money where my mouth is (see a previous post about why Pinterest is so good for business) and did some training on Pinterest and Instagram last week.

Provided (for free) by Business Gateway, the morning training session took place near where I live and consisted of a whirlwind guide to both Pinterest and Instagram.

Now, I am already aware of both platforms and have been using them for some time. The reason why I did the training was because I was woefully aware both offer so much more than I thought they did. And I wasn’t disappointed.

They are two different types of platform, but both very good for business. Both are about good visuals. You can’t put a lot of info on them, but you can put a clickable web address on your Pinterest post.  It had never occurred to me to use Pinterest to promote my business. I was already on there for my author business, but I couldn’t see how it would help promote my pr and social media one. Which is a dreadful admission for someone offering to do social media for others. What could I possibly put on it that would be of any interest to someone else? Hey, I know differently now and have set up a separate business account for D A Nelson PR & Social Media.  On my pages, I showcase some of the posts I have put up for clients and inspirational quotes. I use key words and I’m hoping that it may lead to business locally for me.

Pinterest is very like an online scrap book. You set up boards, you pin posts to those scrap books and build up boards that are inspirational or educational for you. You can make your boards private, but why would you? If other people can see your posts, they can like and share them, spreading awareness of your business as they go. For every post I put up, I make sure my website address is linked to that so that every time someone shares it, they can get right back to whatever website I want them to. In my case, my PR and social media site (ie this one this blog is on) or my author website. It’s not about selling anything, in my case, but about showcasing what I can do and what I have been doing. Other things you can do is promoted Pins and videos. Google and Pinterest, according to our tutor, “play well together” so Pinterest is much more searchable than Instagram.

Media sharing social media_ Snapchat, Instagram, YouTube

Instagram is all about the image. What I don’t like about Instagram is that you can’t share the posts to all your followers, just one at a time. Plus you can’t put a clickable link on your posts (the only one you can put in is in your biog) and it’s not very searchable (to make your business more visible use descriptive key words, tag people (if you have a reason to) and put in your location to make it more ‘findable’). Talking of biogs, don’t forget to make yours work for you by putting in who you are, what you do and why it matters. Hashtags also make it more visible to others. Also, think about using Instagram stories for promoting your business. These are always at the top of the feed, so are more likely to get noticed. Plus, Instagram has started up their own ‘tv’ platform emulating YouTube. This might be something worth checking out.

What I do like about Instagram is how creative people are on it to get their business noticed. There are plumbers on there, for instance, who put up videos and photos of bent copper pipes and get thousands of likes. So, if they can raise awareness of their business, it just shows you anyone can!

My next move regarding social media is to start filming some short films for a client of mine. I’m no super model, but I don’t care. I think video is the way ahead for online platforms and I’m keen to try it. Watch this space for more!

Dawn xx

King is leaving Facebook

Author Stephen King is quitting Facebook according to a tweet he put out on Twitter today.

Concerned with what he called the “flood of false information that’s allowed in its political advertising” and the social media platform’s ability to “protect its users’ privacy”, King announced the move and then encouraged fans to follow him on Twitter instead.

So, what will the impact of this announcement be on Facebook? That remains to be seen, but according to the BBC, King is not the first celebrity to leave the site. Mark Hammill, Cher, Steve Wozniak and Will Ferrell have already ditched Facebook as has Jim Carey.

Will this latest departure have any effect on users or, indeed, have any impact on how Facebook carries out its business? We shall see.

Dawn

Why Pinterest is so great for business

If you are a business looking for the best ways of reaching potential customers, have you thought about Pinterest?

With 300 million monthly active users, 81% of which are female, Pinterest is a must for any business offering lifestyle or creative type services, particularly those for women.

Founded by Ben Silbermann, Paul Sciarra, and Evan Sharp, the site went live in March 2010 and has continued to grow and grow.

What’s great about it is that is has such a diverse amount of information in it: everything from food and recipes to lifestyle and wellbeing, weddings, fashion, history, crafts, hobby interests and much more!

So, how do you use it? I like to thing of Pinterest as a bit of an online scrap book. You see and image, pin it to your own pages and build from there. Your followers see your pages, like your posts and they then pin to their own boards, which are a type of online ‘scrapbook’. It’s so much better than it sounds and you can be on Pinterest for hours without realising it. I love it. My own pages have a diverse collection of ‘pins’ from ideas for household interiors, to book covers, crafting and inspirational pics related to my fiction writing. I have a business account with Pinterest and you’ll get me under D A Nelson.

As a business, it’s great because if you use the right key words, your reach on Pinterest can grow organically saving you money on expensive adverts.

For more information on Pinterest, go to: https://www.pinterest.co.uk/

Dawn x

PS all images used in this post are images I’ve taken from my boards.

Back and raring to go!!

A happy New Year to you all and I hope you’ve had a great time over the festive period.

I took a couple of weeks off mainly to recharge the old batteries and it’s worked. I’m back all bright-eyed and bushy-tailed. I don’t hold with working til you drop and the week before Christmas I was feeling more than a little jaded. I don’t work well creatively when I feel like that which is why I shut up shop the week before Christmas instead of the week of Christmas.

And I feel great. I am so ready to take on the world!

So how was your festive period? Did you manage to rest and recharge. I think it’s really important to take time away from your job. Even though social media never stops, it’s imperative you do. Firstly, taking a holiday – even one at home as I did – has been proven to improve productivity. I can vouch for this from past working experience: when I first started working in journalism and PR, I worked full time. When I had my first child, I cut my hours down to 24 hours over three days to allow me time to not only spend time with my kids, but to get things down around the house. I swear to God that I got more done in those 24 hours (8 hours per day for three days) than I ever got done in a week. That’s because I was more focused.

In order to allow myself time off over Christmas, I worked hard the week before to compose and schedule social media posts for my clients. That meant that not only did I not have to worry about getting posts signed off and out over the festive period, annoying my clients, but my clients got a break too.

Having a break is also good for your physical and mental health. I am far more creative and fun if I have lots of breaks rather than constantly having my nose in my laptop beavering away. Taking any break also helps reduce stress, which can lead to anxiety and depression, and other ailments.

It was also good to be around for the kids over the festive period. If I am working when they are at home I can’t fully give them or my work the attention they deserve. In saying that I have a teen and a pre-teen and they don’t want to spend time with me anyway! Thank God for the dogs – at least they want to spend time with me! 🙂

Finally, having taken time off, I was able to get interested in and have the time for other things which not only sparks my imagination (which is something you need to do social media) but allowed me to daydream. It’s when I daydream that my best ideas come to me.

Anyway, I have wittered on enough. Take some time for yourself, chill out and just enjoy life.

Dawn xxx

Holiday

Hey everyone, how’s things? Hope you’re all good. I can’t believe it’s been around three weeks since my last post. What’s happening? Normally I’m a minimum of a post a week on my blogs, but recently life has been so busy that I’ve just not had the time. Or the energy. So, with that in mind, I’ve decided to close up early to enjoy my Christmas holidays and recharge the batteries. I will be back in January all bright eyed and busy tailed.

Right, I only have one more thing to do and that is to wish you all a merry Christmas and a happy new year.

Dawn xx

Stimulating discussion, geeking out and Tik Tok

I’m putting up a pic that has nothing to do with the article in the hope that a “cute doggy” image will generate more likes 😉

It’s been a bit of a sticky kind of week. I won’t go into details, but needless-to-say, it wasn’t one I want to repeat. You know how you have those weeks? The ones that start out okay and then descend into chaos by the end of it? That was my week last week.

However, so far, this week is turning out okay. It’s only Monday, but I am hopeful it will be a good one! 🙂

Last week I had a meeting with the MD/SEO of a company that does search engine optimisation for websites, mainly. They do social media too, but search engine optimisation seems to be their main business. And a very interesting chat it was too. I was there to see if I could bend the ear of Alan, the aforementioned MD/SEO, and chat about social media and search engine optimisation. And learn I did. But that was not all we talked about. We spent some of the time geeking out on our shared interests in fantasy and science fiction. I do love that when you meet someone that likes the same things as you. Anyway, thank you Alan for taking the time out of your busy day to chat to me and for giving me tips and advice on social media and SEO. A most interesting and stimulating discussion.

So back to social media, and I’ve been looking into Tik Tok, which is all about the creation and uploading of short video to “inspire creativity and bring joy”. Certainly there’s a lot of daft videos uploaded there and some of them are funny. What’s interesting is that amount of likes something as (let’s face it) not that interesting as creating a glass Christmas decoration got 2.2 million likes. There’s a girl and her two dogs spelling out Love who got 2.3 million likes. I wonder, is there something daft I could do to generate that many likes? Hmmm.

Dawnxx

Why I love WhatsApp

When I first downloaded WhatsApp, I initially couldn’t see how it would benefit me. I already had Facebook and Twitter, so why would I need this? However, as I began using it for private chats with family members, it very quickly grew on me.

If you don’t know much about WhatsApp, let me tell you a little bit about it. It’s an app that allows you to talk privately to individuals and/or groups of people. It’s great for people like me – I have a number of different friends’ groups set up on it plus one for my immediate family.

I share pics of the kids and my animals, chat about various things and organise meet-ups. Last week, I shared pics and my views on my trip to Austria to visit a friend. My mobile isn’t set up to work abroad – I don’t go abroad enough to need it – so I kept in touch with family and friends via WhatsApp. I let them know I had arrived safely, shared pics of places I had seen and kept in touch with the latest family/friends news.

‘But you can do all that on Facebook’ I hear you cry. You can, but WhatsApp somehow feels more private plus you can talk to a number of people in the same conversation in real time.

Anyway, what’s your views on WhatsApp?

Dawn x