The Corona Virus is having an unprecedented affect on all our lives. And many small businesses are suffering due to the lockdown, some irreparably. This is just a quick blog post on why you, as a business owner, should still be keeping your business’ social media going.
You may think it’s a waste of time continuing to post on Facebook or Instagram while your business is closed.
But you should think about continuing to do just that.
And here’s why:
- It’s a great way to keep your business in the minds of your customers.
- You can share information about what’s happening with your business. For instance, if you are able to offer part of your business or some sort of service, people want to know. Also, a friend of mine runs a café, but can’t open. So, she’s baking and delivering cakes for key workers. A local Italian restaurant is doing pizza delivery.
- You can offer advice online to anyone who asks. The whole point of social media for businesses is to build a relationship with your customers. If they have a problem and you can help, but are closed, it is helpful to them to be able to discuss their issue with you online. Okay, it’s not in person or even private (unless it’s a private message), but maybe you could offer them a solution, even if it’s temporary.
- Maybe you could offer customers online classes like some of our local fitness business people have. They’ve been doing yoga, Zumba, Pilates and other classes online either for free or charging a nominal fee and keeping their businesses afloat. Others, such as dance teachers and music teachers are doing the same. Are you a beautician? Could you offer makeup lessons? Anything that will provide value to your customers and keep you in their minds whilst your business is closed. Maybe you are a plumber. One of the most watched people on Instagram is that of an English plumber who loves to bend the perfect bend in copper pipes. But that’s not all he does, he also offers tutorials and advice on carrying out small plumbing jobs. Do you run a photography business? Show your best ‘in lockdown’ photos and ask your followers to show theirs.
- Perhaps all you have to offer are some words of wisdom. People like quotations. If you run out of something to say on your social media, search the internet for inspirational quotes and put that up. Again, it’s all about keeping your profile up.
- Are you a food business that is not deemed essential? Well, maybe you could do a charity cookbook with donations of recipes from your customers. That will get a conversation growing on your chosen social media platform and get people talking. Or you could just offer up a few recipes of your own to share. Or show us how to make and knead a proper loaf of bread.
- Are you a well established business, why not share your history or show how you produce what you produce? You don’t need to go into specifics such as recipes, but a general overview would be interesting.
- Consider doing a video: either of yourself talking to camera or of images put together in a video editing programme such as Movie Maker.
Look, what I’m saying is there are lots of ways you can keep your online profile up. What you need to think about is:
What’s my core business?
Which part of it can I share with the public? What would be of interest to them?
How can I make it interesting? What images can I use?
What do I want to say to customers?
Okay, I’m going to love you and leave you right now. All through this are some posts I’ve been using recently plus a wee advert of my own. It’s promoting a novel I’ve just released under my other business, D A Nelson, Author. I’m not an expert at doing videos, but I had brilliant fun doing this. It was done on Win Movie Maker and was really easy to do. Go on, have a go. You’ve got nothing to lose.