If you are a business looking for the best ways of reaching potential customers, have you thought about Pinterest?
With 300 million monthly active users, 81% of which are female, Pinterest is a must for any business offering lifestyle or creative type services, particularly those for women.
What’s great about it is that is has such a diverse amount of information in it: everything from food and recipes to lifestyle and wellbeing, weddings, fashion, history, crafts, hobby interests and much more!
So, how do you use it? I like to thing of Pinterest as a bit of an online scrap book. You see and image, pin it to your own pages and build from there. Your followers see your pages, like your posts and they then pin to their own boards, which are a type of online ‘scrapbook’. It’s so much better than it sounds and you can be on Pinterest for hours without realising it. I love it. My own pages have a diverse collection of ‘pins’ from ideas for household interiors, to book covers, crafting and inspirational pics related to my fiction writing. I have a business account with Pinterest and you’ll get me under D A Nelson.
As a business, it’s great because if you use the right key words, your reach on Pinterest can grow organically saving you money on expensive adverts.
For more information on Pinterest, go to: https://www.pinterest.co.uk/
PS all images used in this post are images I’ve taken from my boards.