One of the things I love about my job is that you get to be creative about the way you write about and present your client’s news and promotions. Whether that’s through a press launch, release or writing an article for a blog or, indeed, how you present them online, it’s all about being a little bit different.
An area I love doing is social media marketing and I spend a lot of time thinking up themes and pulling together posts for my clients.
Below is an example of a post I put up last week for a cleaning company I do work for. I noticed that a lot of images put up on social media are beautifully shot photographs of dream lives. And there’s nothing wrong with that, in fact, I love those images. Ditto for the use of rose gold in all the ways it’s used, but how was I going to make my clients’ posts stand out?
The solution was to use primary colours and less sophisticated graphics. I wanted something eye catching but simple in design. So, I put together this one along with another (see below).
Later on in the week, I put up another post and, yes, it is along the lines of the ‘have your best life’ image, but I think it’s good to mix things up.
I carried on with the simplicity theme (which I like because it looks really clean) with a campaign on a blog I run called The Canny Lass. Did a week of these short messages to encourage people to be greener. They are fun, but with a serious message.
So, how’s your week been? I’m busy busy as always – I never get time to just sit, but that’s fine because I enjoy being busy. This week, I joined the local Chamber of Commerce and am looking forward to going to my first meeting.
And soon, I’ve got a training session on using video on social media soon. Normally I’d hire someone to do this for me, but I thought it would be good if I learned all about it. You never know, this could be an added feather to my cap. Gawd help all of us!
Anyway, I will finish this post now with a quote from the wise and inimitable comedienne Joan Rivers…
“In life, the only thing you can expect is the unexpected; the only surprise is a day that has none.”
Joan Rivers
Thank you for reading this blog.
Dawn x